Automatically Create a Licensed Device Application
Deployment of apps to mobile devices are done using Device Applications, which can wrap multiple apps for different mobile platforms. Your Device Applications are located in Configuration Management, where they can be edited using the Application Editor. You can also create a Device Application containing the App you have licenses to, directly from System Administration. Find and select your licensed app inside your VPP Account and right click it. Select 'Create Device Applicaiton'.
In the dialog that opens you can decide, which root Management Point to use, and if the Device Application should automatically attempt to assign licenses to devices or users when it is scheduled for installation.
Read more: Automatically Assign Licenses